See what our music stars are doing to the world: They ignite fire from Lagos to the whole world

By Ehi Braimah
(Braimah is a public relations and marketing strategist based in Lagos)
VANGUARD Nigeria. Saturday, March 23, 2019

Nigeria's music culture ignites fire from Lagos to Accra, Nairobi, Dubai,
Johannesburg, Cape Town, London, Toronto, Houston and Atlanta

Davido

On election day for governors in 29 States and State Houses of Assembly seats on Saturday March 9, 2019, my family and I were having a late breakfast at about noon and Trace Naija, the popular music channel on DSTV, was on and featuring songs by top Nigerian artistes.

Then I popped this question to no one in particular: who is your favourite Nigerian music artiste and why? My daughter, a keen music follower with her eyes on media arts as a possible future vocation, answered me and announced Wizkid and Davido because of the lyrics, beat, tempo and rhythms of their songs. Wow, I exclaimed! She explained further that their songs are popular and relate well with a youthful audience.

From Lagos to Accra, Nairobi, Dubai, Johannesburg, Cape Town, London, Toronto, Houston and Atlanta, just to name a few places, Nigerian music, sometimes branded as Naija music, has created a new culture of entertainment, excitement and enjoyment as popular dance hall music in those places. Be it a bar, nightclub, lounge or restaurant, music lovers gyrate to the beat coming out of the sound monitors that are recognised and celebrated as Nigerian music.

Two years ago in Nairobi, my host Uche and I visited Club 40/40, Kiza Lounge and Black Diamond where 'Naija' pop music is played steadily. I had the same experience in Atlanta, USA, last October when Ernest, Ralph and I visited Sage restaurant, Little Lagos restaurant, Buckhead Loft, Whiskey Mistress and Regent Lounge.

I'm told that new lounges and restaurants such as Blue Lagoon and Ace also celebrate Nigerian music by Wizkid, Davido, Run Town, Olamide, Tekno, Burna Boy and so on. The effect is usually spontaneous – you just get up and begin to shake your body without any prompting to the unmistakable beats in the songs. The beats give the songs a unique Nigerian identity - a product exported from Nigeria.

Whizkid

When Dr. Reuben Abati interrogated this subject about 10 years ago in the Guardian as the newspaper's editorial board chair and columnist, he wrote that the lyrics in the music by most Nigerian artistes were meaningless and disgusting. The reactions from different quarters, especially the music industry, were swift and defiant and the matter became highly controversial at the time.

The artistes and their promoters fought back vehemently, challenging Dr Abati to a dwell in the court of public opinion and he had to publish countless rejoinders on the matter. Between then and now, the successes of our pop music stars have been remarkable and their achievements profound, thereby earning recognition globally.

Even if you do not agree with content and messaging strategy of the lyrics, the fact remains that the music produced is very popular, enjoyable and hilarious to the music consumer, and very danceable, too. There was a gap our artistes identified which they filled and the result was the big bang effect - they suddenly became popular and began to make waves, and they have never looked back since then.

Popularity and celebrity status varies among the music stars. Fame, which usually comes with a price, may come too early for some of our rising and well established stars, and when there is no consistency in their respective musical repertoire or when the successes achieved are not properly managed, it could spell trouble and declining fortunes may set in.

Stardom means experiencing a new world of bling bling, living in luxurious homes, making significant fashion statements, driving exotic cars and hiring private jets. For the male folks, women are never in short supply; being super stars actually means living life to the fullest. As the discussions continued over the late breakfast, my daughter revealed a Vanguard newspaper story where Mark Dayton, governor of Minnesota in the United States of America, declared October 6 every year as Wizkid Day. That's truly a big deal. It is remarkable.

AUCHI - LIBYA - ITALY: Undercover operation exposes 'mafia' smuggling Nigerians to Europe

By Nima Elbagir, with Lillian Leposo and Hassan John
Source: cnn.com
~Culled from Vanguard Nigeria. Sunday, March 4, 2018.

• Trafficker's chilling warning: Don't struggle if you're raped

In a lurid pink hotel room in Edo State, southern Nigeria, a trafficker is arranging to smuggle us across the continent to Libya - and ultimately Europe.

Fluorescent lights flicker intermittently inside the hotel, which doubles as a brothel and serves as the headquarters of tonight's operation.

We are posing as would-be migrants attempting to reach Italy with the help of our "pusherman" - one of an army of brokers who work alongside smugglers on the Nigerian end of the migrant route from Africa to Europe.

Edo State is Nigeria's trafficking hub and one of Africa's largest departure points. Each year, tens of thousands of migrants are illegally smuggled from here. They're refugees fleeing conflict or economic migrants in search of better opportunities in Europe, most having sold everything they own to finance the journey.

But as CNN revealed in an exclusive report last year, they often never get beyond Libya.

When they arrive, they're told by smugglers they will need to pay thousands of dollars more to continue their journey across the Mediterranean.


When the migrants fail to pay, they are held in grim living conditions, deprived of food, abused by their captors, and sold as laborers in slave auctions.

Footage obtained of a slave auction in Libya - in which young men were sold by smugglers for as little as $400 each - caused international outrage.

The 'VIP' package

Three months later we wanted to see whether that outrage had translated into action. CNN producer Leposo and I went undercover as two wealthy women paying for the "VIP" travel package from Nigeria to Europe, which includes a smuggler who will meet us in the northern city of Kano and escort us across the border into Libya.