Written by Eric Dumo - Punch, Nigeria
Okoye attending to a customer |
Parking his car at a corner of the busy road, Oluwaseun Akinyele was soon besieged by a flurry of customers - mostly women - just as soon as he started displaying the different collections at the roof and bonnet of his vehicle. One after the other, the ladies checked out shoes, clothes and bags, turning to one another for advice on which items to settle for from the vast array on display. Before long, the men also joined the party; scanning through available shoes, jackets, shirts and trousers ahead of making a choice. As the minutes ticked away, so also did the number of customers that stopped by Akinyele's 'mobile shop' swell. But even with such impressive patronage, the father of four cannot afford to rent a shop in Lagos capital - Ikeja - where he drives to everyday to service his teeming customers. Displaying goods in his car became his only response to the challenge.
Akinyele displaying his wares in his car |
"I can't afford to rent a shop in Ikeja where most of my customers are located," he said. "I tried renting a shop around Allen Avenue sometime back and I was asked to pay N5m for two years. There was nowhere I could get such money from. So, this idea came to my mind. I felt that if I could get a car for around N800, 000 and then get the items I want to sell for about N1million, I could move around the city with the goods and make reasonable sales and profits. Since I started, things have been fair," Akinyele said.
A former bank employee, the young businessman lost his job a few years ago during a massive retrenchment exercise that greeted the industry at the time. With employment opportunities proving hard to come by and five mouths to feed - four children and a wife - Akinyele knew he had to look for a way out.
"I graduated from the university in 1999, I have four kids to cater for and I can't afford to beg or sit without doing anything. I used to work in a bank before a lot of us were laid off. A lot of my friends in the United Kingdom were hawking drugs on the streets but since I cannot do such, I decided to look for a decent means to earn a living here no matter how difficult it could be. That was how I got into using my car as a mobile shop," he said.